Spend Spend Spend: Musical Info & Synopsis


Spend Spend Spend tells the true story of Viv Nicholson, a working-class woman from Yorkshire who won a fortune in the football pools in the 1960s. With newfound wealth, Viv embarks on a journey of extravagant spending. However, as quickly as her fortune comes, it also fades away, leaving Viv to grapple with the consequences of her new lifestyle. Spend Spend Spend explores themes of class, fame, and the fleeting nature of sudden wealth.

Musical Information

Musical Type: Pre-Contemporary (1998)

Cast Size: 15

Genre: Dramedy

Setting: 1960s / England

Creative Team

Music/Lyrics/Book: Steve Brown

Lyrics/Book: Justin Greene

Cast Albums

Original London Cast (2000)➝


Licensing: Concord Theatricals➝


1990s, BritishObscure, Sports, True Story

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